Once you start your contracting business, you’ll need to come up with a name. If you were planning to just use your own, there are good reasons to try to get a little more creative. Of course, coming up with a great name isn’t as simple as thinking of it and getting a business license. Here are a few things to keep in mind as you brainstorm.

Write Down Your Company Vision
Before you can come up with a great name for your company, it’s worth investigating how you want customers to associate it. A good way to start is by writing down your company vision. Think about what you want to be known for, such as:

• Friendly customer service
• Accurate estimating
• Great value
• Expert detail

Write down a bunch of words that you might be able to include in your company name that help to convey your goals for the business. Keep in mind that some words might have different connotations depending on the person. For example, “value” can sometimes imply discount, rather than return on investment.

Search for Names
At this point, you may have a few names in mind. Remember that in order to establish your business in California, you need to have a unique business name. The good news is that you can search for businesses online, so you can confirm that yours is not already taken by somebody else. Put each of your ideas through the search, and pay attention to names that are very similar but not exactly the same. If you end up choosing a name that is nearly identical or has the same acronym as another business offering similar services in your area, people may get them confused. And if that company doesn’t have a great reputation, you might end up losing business due to that confusion.

Avoid Puns or Inside Jokes
Sometimes it can be good to keep a lighthearted attitude toward your business name, but not always. People might find your business name easier to remember if it’s based on something silly or comical. On the other hand, jokes don’t always stay relevant over time, and many of them don’t cross language barriers very well. The last thing that you want is to establish your business on a pun or an inside joke that nobody is going to get. If you’re struggling to come up with something clever, keep it simple and easy to remember. Your clients will keep coming back for service if you do a good job, not because you made them chuckle at the beginning.

Think About Designs and Logos
Once you’ve narrowed down the list to one or two choices, it’s wise to think about how you will represent them. For example, people in construction often use their own names for their businesses, especially if they are independent contractors. But if you have a particularly long name, you might want to shorten it to just your initials. In our shorthand, abbreviated texting world, it’s good to look at an acronym for your company to make sure that it doesn’t mean something else. After all, naming your company LOL Construction might get more attention, but it could also make you seem ridiculous. Research companies that can help you design a logo that helps to promote what you want from your brand.

Get Feedback
When it comes to choosing a company name and building a brand for your business, a second opinion is an absolute necessity. Get feedback from multiple people. Ask friends and family to look at your company name and any ideas you have for a logo and give their opinions. Be prepared for them to give an answer that isn’t particularly constructive, such as simply not liking the name or how it looks. Be prepared to ask additional questions to drill down the feedback to something that you can use. You’re not required to change your company name because your mother doesn’t like it, but it’s worth figuring out why before you decide.

Your company name is one way of establishing your commitment to excellence. Passing the contractor licensing exam is another. For expert test preparation online, available all across California, visit CSLS today!