You probably know that if you want business success, you’ve got to have an online presence. But in order for your potential customers to find you online, they need to be able to find you in a search. Search engine optimization, also known as SEO, is a way of targeting the content you put online to help your business in a search. You can pay a marketing company to handle this for you, but there are a few things you can do for yourself. Here’s what you can try.
Search for Common Terms
In order to figure out where you would like your page to show up, you need to figure out what’s there. Some keywords are overused, and it’s hard to tell how much until you start searching for them yourself. For most small businesses that operate within a limited location, your ideal keywords will be the type of services you offer in your broad location. If you live in a small suburb or in a rural area, you may need to search for multiple nearby cities to get a sense for what may work. Search terms that don’t bring up a lot of hits may have a need that’s not met, or a lack of demand. Use your best judgment to determine which is the most likely scenario.
Try Various Types of Keywords
There are many different ways to approach keywords. Potential clients may use a variety of them, or stick to just one. For example, you might have clients who search for “plumber in Los Angeles,“ while others search for “plumber Los Angeles.” There’s been a resurgence in the use of long-tail keywords, which are long key phrases that encapsulate what the user is looking for. You may have more of an opportunity to increase your search rankings by using them yourself. You might try creating a few different pages that each focus on a different keyword style.
To improve your search engine rankings, adding value is the thing you need to do most. When you search for something on Google, you’ll often see a list of similar questions that people search for, related to your topic. These snippets can be an excellent way to get your business onto the first page. You may have to make a few guesses as to which questions are most important to your prospective clients. But if you can answer them better than other companies, you might be able to get a big reward that way.
Avoid Keyword Stuffing
Years ago, many companies aimed to bring their search engine rankings up by cramming each page with the same keyword dozens of times. This is an old trick that may have worked in 2010, but is likely to cause problems for you in 2020. People visit your site or your social media pages because they are looking for relevant information. A page full of nothing but keywords isn’t likely to get them what they need. As a result, Google tends to penalize pages full of keywords with lower rankings. Aim to keep the content natural, with a handful of keywords sprinkled in. Using them in headings or near the top of the page can be the most helpful.
Track Your Progress
Although you’re trying to do this on a tight budget, that doesn’t mean you should just make a bunch of random efforts and hope that something sticks. You still need some kind of a strategy. In order to know how well your SEO techniques are paying off, you’ll need to track it somehow. Social media platforms may have easy ways to track visitors and engagement. If you want to track the performance of your website, it might be worth signing up for something like Google Analytics. Many of these services offer a free version, but it’s usually pretty limited. Consider it a way to evaluate your options and decide which one is worth making an investment.
SEO is one way that people can find your business, but it doesn’t have to break the bank. To discover how becoming a licensed contractor helps you build the business of your dreams, contact CSLS today!