One of the reasons people like small businesses is that they are unique. There’s a lot of opportunities to provide a one-of-a-kind service, when you own a small business. Of course, there’s a lot of unpredictability or inconsistency that can happen with small businesses, and it isn’t always a good thing. If you do these five things, you’ll have a better chance of keeping your clients happy.
Have you ever gone to a business that didn’t seem to have everything together? It’s a nightmare. You ask questions and you worry that you won’t get answers with the right information. As a business owner, you need to stay organized. You should make a plan to attend to administrative tasks, as well as staying on top of each aspect of an individual project. That way, when someone calls you to request a bid or to get updated information about the status of a project, you won’t have to hunt through a pile of paperwork to figure out how to respond. If necessary, it’s worth hiring someone to help you keep track of it.
Experts often say that property owners should get multiple bids for a project before they choose one. In a lot of cases, clients end up going with only one or two because they couldn’t get responses from everyone else. As a business owner, you miss 100% of the sales leads that you don’t follow. You’re also more likely to lose out on repeat business, if you’re not in the habit of responding to client questions promptly and fully. You don’t have to answer the phone 24/7 or reply within minutes. Setting a goal to respond to all client communications within 24 to 48 hours could make all the difference.
Keep Explanations Simple
It’s worth keeping in mind the people are hiring you for your expertise. This usually means that they don’t know much about how to perform the services you offer, and they probably won’t be up on the latest jargon. It might seem like you’re complimenting your customers by refusing to use plain or common language when you’re explaining something to them. But as a result, they may not understand what you’re trying to tell them, and provide inaccurate feedback as a result. Take the time to investigate easier ways to have a discussion, and follow up to make sure the client understood everything.
Aim for Excellent Service
Offhand, you can probably think of several small businesses that you prefer to use more than others. For example, there’s that restaurant not far from you that always gives you great service. People tend to remember things like this. If your contracting business relies heavily on repeat business, customer service is a big factor in a client’s decision to continue. Aim to provide the best service that you can in every step of the process, and set goals to help you achieve it. If you miss the mark on occasion, take the time to figure out why it happened and plan to correct it.
Invest In Your Industry
When you start your contracting business, you may have a lot of current knowledge about the latest trends and techniques in the industry. Over time, without investment, that knowledge will become obsolete to some degree. The best small businesses are the ones that are paying attention to best practices and implementing them in their processes. It doesn’t mean that you have to chase all the latest trends and radically change your Business from one year to the next. Instead, making a regular investment in your industry allows you to evaluate changes and determine which ones will be best to apply to your business directly.
Being a good contracting business owner will help set you up for an excellent career. To get started on the road to becoming a licensed contractor, visit CSLS today!