As a contracting business owner, you’ll use signs for a variety of purposes. In order to ensure that you get your message across clearly, you need communication that is bright and easy to read. Here are five reasons your contracting business can benefit from incorporating more signage.
One of the biggest reasons that you should use signs is to improve the safety of your regular workspace and the job site. For projects where you will be bringing in a number of employees or subcontractors, it’s a good idea to evaluate the flow of the site and determine if you need to use signs to get workers’ attention before they walk into danger. Organizations like OSHA may require you to place certain types of signs to ensure that people are aware of the type of work done in the area. Even something as simple as a sign outside the bathroom that reminds people of activity that may pass nearby can reduce the likelihood of accidents or injuries.
- Employee Information
Although you may know your business inside and out, you can’t expect your employees to be able to do the same. Providing information to them in the form of signs is a great way to let them know about things that are coming up or alert them to important changes. You can use printed signs as a way of keeping them informed about:
- Policy changes
- Safety guidelines
- Training programs
- Job opportunities
This is particularly useful if you have a series of temporary employees who may work for you for a project or two, but not all the time. Just make sure to change up the way that you design them on occasion so that people can tell when there’s something new.
- Business Branding
If you are just getting started with your contracting business, signs can start the process of branding your business. They don’t have to be particularly complicated, and you don’t have to put them everywhere you go. But using signs as a way of identifying who you are and the name of your business can go a long way toward creating brand recognition for people who might hire you. If you don’t have a business vehicle yet, you may be able to have a sign printed that you can attach to your own car or truck while you are on the job. It provides a more professional look without requiring a huge investment.
- Community Engagement
One of the best ways to get your brand out there for the public to see is to engage with the community. But in order for that to make a difference, you may need to use signs as a way of emphasizing the things you’re doing. For example, if you sponsor an organization in your community, they may give you the ability to put up a sign in a public place. You will need to make a sign that clearly delineates your business name and logo, if you have one. Investing into professional designs for things like this can help you contribute to the marketing for your business, as well.
- Customer Guidance
Signs can be particularly useful to help your customers know where they should and should not be at your workspace or job site. If you have a brick-and-mortar location where are you will occasionally meet with clients, it’s a wise idea to make sure that they know which door is the correct one to use. The last thing you want is for them to walk into an area that puts them in danger. You can also use signs that direct people who aren’t familiar with the job site to the right places. It’s an ideal approach for client visits, but it also works for other visitors to the site, like inspectors.
Making signs for your contracting business is just one more way that you can provide the most professional service to your clients. For more information about becoming a licensed contractor, visit CSLS today!